According to a survey in South Korea in 2020, KakaoPay was the most popular mobile payment service among Millennials and Gen Z in South Korea with 51.3 brand power index (BPI) points. Samsung Pay and Naver Pay formed a second tier among popular cashless payment methods with BPI scores in the forties.
Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/
Univ Tomorrow. "Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/
Univ Tomorrow. (2020). Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/
Univ Tomorrow. "Most Popular Mobile Payment Services among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/
Univ Tomorrow, Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/ (last visited November 22, 2024)
Most popular mobile payment services among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1029602/south-korea-most-popular-mobile-payment-services-by-young-people/