Methods used to choose an e-shopping website in Russia in 2018

Published by A. Melkadze, Dec 19, 2023
In 2018, over 70 percent of Russian online shoppers visited the websites that they already had predefined for online purchases by accessing their pages directly. A significantly lower share of customers accessed shopping websites through social media or product comparison portals.

Methods used by Russian shoppers to choose a website for online purchases in 2018*

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Sources

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Release date

January 2019

Region

Russia

Survey time period

May 30 to July 12, 2018

Number of respondents

1,018 respondents

Age group

18 years and older

Special properties

Russians who had placed and received at least one online order for physical goods since January 2018

Method of interview

Online survey

Supplementary notes

* The source does not provide any information regarding missing or exceeding percentage points to 100 percent. It might be due to rounding.

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