Most popular banks by young people South Korea 2018

Published by L. Yoon, Jun 25, 2024
According to the survey, KakaoBank was the most popular bank among young people in their 20s in South Korea with 253 brand power index (BPI) points in 2018. The second popular bank in South Korea was KB Kookmin Bank with 206 points.

Most popular banks among young people in their 20s in South Korea as of July 2018

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

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