Popular domestic low-cost carriers among Millennials and Gen Z South Korea 2019

Published by L. Yoon, Jun 25, 2024
According to a survey in South Korea in 2019, Jeju Air was the most popular domestic low-cost carrier among Millennials and Generation Zs (aged 19 to 34) in South Korea with 54.3 brand power index (BPI) points in 2019. Jeju Air was followed by Jin Air with around 47 points, then T'way Air with around 40 points.

Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019

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Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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