Share of people shopping online in Italy 2019, by product category

Published by Daniela Coppola, Jun 28, 2022
In 2019, about 44 percent of Italian online consumers bought clothing or sports apparel, making it the most popular purchase that year. Houehold products and books followed with almost 39 and 25 percent of online shoppers, respectively.

Share of people shopping online in Italy in 2019, by product and service category

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Release date

March 2021

Region

Italy

Survey time period

2019

Age group

14 years and older

Special properties

shoppers who purchased online at least once over the previous three months

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Market overview

6

Selected product categories

4

Online marketplace usage

5

Online orders and delivery

6

Consumer preferences

7

Payments and shopping devices

3

Further related statistics

6

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