In 2019, about 44 percent of Italian online consumers bought clothing or sports apparel, making it the most popular purchase that year. Houehold products and books followed with almost 39 and 25 percent of online shoppers, respectively.
Share of people shopping online in Italy in 2019, by product and service category
Characteristic
Share of shoppers
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Istat. (March 3, 2021). Share of people shopping online in Italy in 2019, by product and service category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. "Share of people shopping online in Italy in 2019, by product and service category." Chart. March 3, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. (2021). Share of people shopping online in Italy in 2019, by product and service category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. "Share of People Shopping Online in Italy in 2019, by Product and Service Category." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat, Share of people shopping online in Italy in 2019, by product and service category Statista, https://www.statista.com/statistics/1029465/online-purchases-categories-italy/ (last visited August 24, 2024)
Share of people shopping online in Italy in 2019, by product and service category [Graph], Istat, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/1029465/online-purchases-categories-italy/