Reasons for stopping to buy online in Russia in 2018

Published by A. Melkadze, Dec 19, 2023
One of the central reasons to abstain from online shopping in Russia in 2018, apart from the need for saving money, was the delivery of non-conforming products. Over 30 percent of the surveyed also complained about long shipping periods and difficult return procedures. Trust issues or the preferences for offline shopping were among rarely mentioned reasons for stopping e-shopping.

Most common reasons for stopping online shopping in Russia in 2018

CharacteristicShare of respondents
Need to save money 37%
Delivery of nonconforming products 33%
Long shipping period 32%
Difficulties to return 30%
Damaged product delivery 19%
Difficult tracking 14%
Too many lost orders 14%
Payment difficulties 12%
I only make online purchases in special categories/cases 5%
I would like to check/see the goods before a purchase 2%
I prefer to buy products in local stores 1%
Do not like to shop online/Do not trust 1%
None of above/other 4%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of respondents37%37%33%33%32%32%30%30%19%19%14%14%14%14%12%12%5%5%2%2%1%1%1%1%4%4%Need to save moneyDelivery of nonconforming productsLong shipping periodDifficulties to returnDamaged product deliveryDifficult trackingToo many lost ordersPayment difficultiesI only make online purchases in special categories/casesI would like to check/see the goods before a purchaseI prefer to buy products in local storesDo not like to shop online/Do not trustNone of above/other
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Release date

January 2019

Region

Russia

Survey time period

May 30 to July 12, 2018

Number of respondents

1,018 respondents

Age group

18 years and older

Special properties

Russians who had placed and received at least one online order for physical goods since January 2018

Method of interview

Online survey

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