Share of cosmetics in the European market in 2023, by product

Published by
D. Petruzzi,
Sep 11, 2024

Skincare products and toiletries were the two dominating forces in the European cosmetics market as of 2023. While skincare's market share reached around 29 percent in 2023, toiletries were close behind with a share of about 24 percent. Hair care was another product category with a strong presence in the market at approximately 18 percent.

Share of cosmetics in the European market in 2023, by product category

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Release date

July 2024

Region

Europe

Survey time period

2023

Special properties

Europe refers to the EU-27 + Norway and Switzerland

Supplementary notes

Figures were calculated by Statista using data provided by the source.

Figures were rounded, thus the total value might not add up to 100%.

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