As of May 2023, there were 2.95 million Instagram users in Kenya. Overall, 48.5 percent of users were women. Instagram users aged between 18 and 24 years made up the largest share of the platform's audience in the country, accounting for 42.6 percent of users, followed by 25 to 34 year olds, who accounted for 33.3 percent. Additionally, just under five percent of users were aged 13 to 17 years.
Distribution of Instagram users in Kenya as of May 2023, by age group
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NapoleonCat. (May 1, 2023). Distribution of Instagram users in Kenya as of May 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/
NapoleonCat. "Distribution of Instagram users in Kenya as of May 2023, by age group." Chart. May 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/
NapoleonCat. (2023). Distribution of Instagram users in Kenya as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/
NapoleonCat. "Distribution of Instagram Users in Kenya as of May 2023, by Age Group." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/
NapoleonCat, Distribution of Instagram users in Kenya as of May 2023, by age group Statista, https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/ (last visited December 21, 2024)
Distribution of Instagram users in Kenya as of May 2023, by age group [Graph], NapoleonCat, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1029210/kenya-instagram-user-age-distribution/