In December 2024, there were over 17 million Facebook users in Kenya, making up 28.5 percent of the population. Overall, 38.2 percent of users were aged between 18 and 24 years, and 34.6 percent of users were aged between 25 and 34 years.
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Everything on "Social media in Kenya" in one document: edited and divided into chapters, including detailed references.
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Overview
Internet usage
Social media usage
Meta platforms
Other platforms
Advertising reach
Further related statistics
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