Popular dating apps among Millennials and Gen Z South Korea 2020
According to a survey in South Korea in 2020, Amanda was the most popular dating app among Millennials and Gen Z in South Korea with 25.3 brand power index (BPI) points. The second and third most popular services were Tinder and WIPPY, with both having around 19 points.
Dating app market in South Korea
Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.
Millennials and Gen Z
Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.
Dating app market in South Korea
Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.
Millennials and Gen Z
Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.
