The activity value of GroupM, the leading media group in Italy, amounted to 3 billion euros in 2020, marking a decrease from the previous year. Omnicom Media Group (OMG) followed with 2 billion and Dentsu International completed the top three with 1.78 billion.
Activity value of leading media groups in Italy in 2019 and 2020
(in billion euros)
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engage.it. (July 23, 2021). Activity value of leading media groups in Italy in 2019 and 2020 (in billion euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/
engage.it. "Activity value of leading media groups in Italy in 2019 and 2020 (in billion euros) ." Chart. July 23, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/
engage.it. (2021). Activity value of leading media groups in Italy in 2019 and 2020 (in billion euros) . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/
engage.it. "Activity Value of Leading Media Groups in Italy in 2019 and 2020 (in Billion Euros) ." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/
engage.it, Activity value of leading media groups in Italy in 2019 and 2020 (in billion euros) Statista, https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/ (last visited December 30, 2024)
Activity value of leading media groups in Italy in 2019 and 2020 (in billion euros) [Graph], engage.it, July 23, 2021. [Online]. Available: https://www.statista.com/statistics/1029067/estimated-value-of-the-billing-of-main-media-agencies-groups-in-italy/
