GroupM held the largest market share among media groups in Italy in 2022, with 30.5 percent of total activity value. Omnicom Media Group (OMG) followed with 22.9 percent, while Dentsu International rounded out the top three with 17.5 percent.
Leading media groups in Italy in 2022, by market share
Characteristic
Market share based on activity value
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 12, 2023). Leading media groups in Italy in 2022, by market share [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. "Leading media groups in Italy in 2022, by market share." Chart. July 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. (2023). Leading media groups in Italy in 2022, by market share. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. "Leading Media Groups in Italy in 2022, by Market Share." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista, Leading media groups in Italy in 2022, by market share Statista, https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/ (last visited August 24, 2024)
Leading media groups in Italy in 2022, by market share [Graph], Statista, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/