Radio advertising made up 7.7 percent of total advertising spend in Singapore in 2018. While the share of total ad spend for radio advertising was predicted to decrease to 6.8 percent in 2020, it was not predicted to decrease as much as print media ad spend.
Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. (2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network, Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/ (last visited December 21, 2024)
Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
