In 2018, newspaper advertising made up 21.4 percent of total advertising spend in Singapore. In 2020, the share of newspaper ad spend was forecasted to decrease to 13.4 percent. This is in large part due to the decrease in advertising audience reach through print newspapers.
Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/
Dentsu Aegis Network. (2019). Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/
Dentsu Aegis Network, Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/ (last visited December 21, 2024)
Newspaper advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1028922/singapore-newspaper-advertising-spending-share/
