According to a survey in South Korea in 2020, Nike was the most popular sportswear brand among Millennials and Gen Z in South Korea with 54.6 brand power index (BPI) points and was followed by Adidas with around 47 points. Together, the two brands formed a top-tier among sportswear brands.
Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020
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MZ-BPI points*
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F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/
Univ Tomorrow. "Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/
Univ Tomorrow. (2020). Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/
Univ Tomorrow. "Most Popular Sportswear Brands among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/
Univ Tomorrow, Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/ (last visited August 25, 2024)
Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1028900/south-korea-most-popular-sportswear-brands-by-young-people/