Super Bowl advertising in the United States - statistics & facts

Key insights

TV viewership of the Super Bowl in the U.S.
127.7m
2023 Super Bowl ad revenue
650m USD
Average cost of 30-second Super Bowl ad
8m USD

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Current statistics on this topic

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Overview

  • Basic Statistic Sports sponsorship revenue worldwide 2022-2030
  • Premium Statistic Most popular sports attended in the U.S. in 2024
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2025
  • Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024

Sponsorships & financials

Top brands

  • Premium Statistic Most viewed Super Bowl LVII ads online 2023
  • Premium Statistic Most popular brands running ads at Super Bowl LVIII in the U.S. 2024
  • Premium Statistic Top Super Bowl LVIII advertisers 2024, by social media mentions
  • Premium Statistic Top brands mentioned on X during Super Bowl LVII 2023
  • Premium Statistic Most expensive Super Bowl ads 2021
  • Premium Statistic Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
  • Premium Statistic Most effective Super Bowl brands in the U.S. 2024

Viewer insights

  • Premium Statistic Celebrity Super Bowl endorsement impact on purchase decisions in the U.S. 2025
  • Premium Statistic Share of U.S. viewers who watch Super Bowl for ads 2024
  • Premium Statistic Most popular Super Bowl ad types in the U.S. 2024
  • Premium Statistic Super Bowl viewers who prefer watching ads for first time before or during game 2024
  • Premium Statistic Likely Super Bowl LVII viewers supporting social justice ads in U.S. 2023

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