Michele Majidi
Researcher
Detailed statistics
Super Bowl TV viewership in the U.S. 1990-2025
Detailed statistics
Super Bowl TV viewership in the U.S. 1990-2025
Detailed statistics
Super Bowl advertising revenue 2003-2024
Detailed statistics
Super Bowl advertising revenue 2003-2024
Detailed statistics
Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025
Detailed statistics
Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025
Sports sponsorship revenue worldwide 2022-2030
Size of sports sponsorship market worldwide in 2022, with a forecast for 2023 and 2030 (in billion U.S. dollars)
Sports sponsorship revenue worldwide 2022-2030
Size of sports sponsorship market worldwide in 2022, with a forecast for 2023 and 2030 (in billion U.S. dollars)
Most popular sports attended in the U.S. in 2024
Most popular sports attended in the United States as of September 2024
Most popular sports attended in the U.S. in 2024
Most popular sports attended in the United States as of September 2024
Streaming apps to watch sports in the U.S. 2024
Most popular streaming apps to watch sports on TV in the United States as of January 2024
Streaming apps to watch sports in the U.S. 2024
Most popular streaming apps to watch sports on TV in the United States as of January 2024
Super Bowl TV viewership in the U.S. 1990-2025
TV viewership of the Super Bowl in the United States from 1990 to 2025 (in millions)
Super Bowl TV viewership in the U.S. 1990-2025
TV viewership of the Super Bowl in the United States from 1990 to 2025 (in millions)
Super Bowl TV ratings in the U.S. 1990-2024
TV ratings of the Super Bowl in the United States from 1990 to 2024
Super Bowl TV ratings in the U.S. 1990-2024
TV ratings of the Super Bowl in the United States from 1990 to 2024
Team sponsorship spending of major sports leagues in North America in 2023/24
Team sponsorship spending of major sports leagues in North America in 2023/24 (in billion U.S. dollars)
Team sponsorship spending of major sports leagues in North America in 2023/24
Team sponsorship spending of major sports leagues in North America in 2023/24 (in billion U.S. dollars)
Team sponsorship revenue share of major sports leagues North America 2023
Team sponsorship revenue share of total revenue of major sports league in North America in 2023
Team sponsorship revenue share of major sports leagues North America 2023
Team sponsorship revenue share of total revenue of major sports league in North America in 2023
National Football League - average franchise value 2000-2024
National Football League average franchise value from 2000 to 2024 (in million U.S. dollars)
National Football League - average franchise value 2000-2024
National Football League average franchise value from 2000 to 2024 (in million U.S. dollars)
Biggest NFL sponsorship categories 2024
NFL sponsorship revenue worldwide in 2024, by category (in million U.S. dollars)
Biggest NFL sponsorship categories 2024
NFL sponsorship revenue worldwide in 2024, by category (in million U.S. dollars)
Brands with the most NFL endorsement deals 2025
Brands with the most number of unique sponsorship assets in the NFL as of January 2025
Brands with the most NFL endorsement deals 2025
Brands with the most number of unique sponsorship assets in the NFL as of January 2025
Super Bowl advertising revenue 2003-2024
Super Bowl advertising revenue from 2003 to 2024 (in million U.S. dollars)
Super Bowl advertising revenue 2003-2024
Super Bowl advertising revenue from 2003 to 2024 (in million U.S. dollars)
Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025
Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars)
Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025
Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars)
Most viewed Super Bowl LVII ads online 2023
Most viewed Super Bowl LVII ads online as of February 15, 2023 (in millions)
Most viewed Super Bowl LVII ads online 2023
Most viewed Super Bowl LVII ads online as of February 15, 2023 (in millions)
Most popular brands running ads at Super Bowl LVIII in the U.S. 2024
Most popular brands advertising at Super Bowl LVIII in the United States as of February 2024, by ad meter score
Most popular brands running ads at Super Bowl LVIII in the U.S. 2024
Most popular brands advertising at Super Bowl LVIII in the United States as of February 2024, by ad meter score
Top Super Bowl LVIII advertisers 2024, by social media mentions
Leading Super Bowl LVIII advertisers based on social media mentions worldwide as of February 11, 2024
Top Super Bowl LVIII advertisers 2024, by social media mentions
Leading Super Bowl LVIII advertisers based on social media mentions worldwide as of February 11, 2024
Top brands mentioned on X during Super Bowl LVII 2023
Leading brands mentioned on X during Super Bowl LVII in February 2023, by number of mentions
Top brands mentioned on X during Super Bowl LVII 2023
Leading brands mentioned on X during Super Bowl LVII in February 2023, by number of mentions
Most expensive Super Bowl ads 2021
All-time most expensive Super Bowl ads as of January 2021 (in million U.S. dollars)
Most expensive Super Bowl ads 2021
All-time most expensive Super Bowl ads as of January 2021 (in million U.S. dollars)
Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score)
Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score)
Most effective Super Bowl brands in the U.S. 2024
Most effective Super Bowl LVIII brands among viewers in the United States as of February 12, 2024 (index score)
Most effective Super Bowl brands in the U.S. 2024
Most effective Super Bowl LVIII brands among viewers in the United States as of February 12, 2024 (index score)
Celebrity Super Bowl endorsement impact on purchase decisions in the U.S. 2025
Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025
Celebrity Super Bowl endorsement impact on purchase decisions in the U.S. 2025
Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025
Share of U.S. viewers who watch Super Bowl for ads 2024
Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender
Share of U.S. viewers who watch Super Bowl for ads 2024
Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender
Most popular Super Bowl ad types in the U.S. 2024
Most popular types of Super Bowl ads according to viewers in the United States as of October 2024
Most popular Super Bowl ad types in the U.S. 2024
Most popular types of Super Bowl ads according to viewers in the United States as of October 2024
Super Bowl viewers who prefer watching ads for first time before or during game 2024
Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024
Super Bowl viewers who prefer watching ads for first time before or during game 2024
Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024
Likely Super Bowl LVII viewers supporting social justice ads in U.S. 2023
Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023
Likely Super Bowl LVII viewers supporting social justice ads in U.S. 2023
Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)