According to a survey conducted by Rakuten Insight in South Korea in 2024, around 52.4 percent of respondents aged stated that they only held one subscription to a Subscription-Video-on-Demand (SVoD) or video streaming service provider, and that it was shared with friends or family. This was the most common way of using subscriptions, followed by consumers paying for and owning one subscription by themselves.
Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024
Original question: "How many pay online streaming video services (i.e., Netflix, Amazon Prime, etc.) do you currently subscribe to? If yes, how many subscriptions to such services do you have?"
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Rakuten Insight. (September 4, 2024). Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/
Rakuten Insight. "Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024." Chart. September 4, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/
Rakuten Insight. (2024). Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/
Rakuten Insight. "Number of Subscription-video-on-demand (Svod) Service Subscriptions Held by Consumers in South Korea as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/
Rakuten Insight, Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024 Statista, https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/ (last visited November 22, 2024)
Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1028834/south-korea-number-of-svod-service-subscriptions/
