In 2018, the entertainment industry had the highest amount of ad spend in Singapore, at 145 million Singapore dollars. This was a 12 percent decrease in ad spend compared to 2017. In 2018, total ad spend in Singapore contracted by 8.5 percent.
Advertising expenditure in Singapore in 2018, by category
(in million Singapore dollars)
Characteristic
Ad spend in million Singapore dollars
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Dentsu Aegis Network. (February 1, 2019). Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. "Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars)." Chart. February 1, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. (2019). Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. "Advertising Expenditure in Singapore in 2018, by Category (in Million Singapore Dollars)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network, Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars) Statista, https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/ (last visited August 24, 2024)
Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars) [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/