Singapore's total advertising expenditure contracted by 8.5 percent in 2018, and was predicted to grow negatively in 2019 and 2020. While traditional media still dominated total ad spend in Singapore, digital ad spend has been growing at a double digit rate.
Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020
(at current prices)
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Dentsu Aegis Network. (February 1, 2019). Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020 (at current prices) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/
Dentsu Aegis Network. "Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020 (at current prices)." Chart. February 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/
Dentsu Aegis Network. (2019). Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020 (at current prices). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/
Dentsu Aegis Network. "Total Advertising Expenditure Growth in Singapore in 2018, with a Forecast for 2019 and 2020 (at Current Prices)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/
Dentsu Aegis Network, Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020 (at current prices) Statista, https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/ (last visited December 22, 2024)
Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020 (at current prices) [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1028667/singapore-total-advertising-spending-growth/
