According to the survey, Yes 24 Co Ltd was the most popular brand among online bookstore brands in South Korea with 291 brand power index (BPI) points in 2018. The second popular online bookstore brand in South Korea was Aladin Communications with 265 points.
Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018
F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.
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Univ Tomorrow. (November 21, 2018). Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/
Univ Tomorrow. "Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018." Chart. November 21, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/
Univ Tomorrow. (2018). Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/
Univ Tomorrow. "Most Popular Online Bookstore Brands among Young People in Their 20s in South Korea as of July 2018." Statista, Statista Inc., 21 Nov 2018, https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/
Univ Tomorrow, Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018 Statista, https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/ (last visited November 21, 2024)
Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018 [Graph], Univ Tomorrow, November 21, 2018. [Online]. Available: https://www.statista.com/statistics/1028493/south-korea-most-popular-online-bookstore-brands-by-young-people/