As of May 2023, there were over 7.15 million Instagram users in South Africa, which accounted for nearly 12 percent of the country's total population. Overall, the majority of Meta's Instagram were women, accounting for 55.7 percent of all users. The social media platform was most popular with those aged between 18 and 34 years.
Distribution of Instagram users in South Africa as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NapoleonCat. (May 1, 2023). Distribution of Instagram users in South Africa as of May 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. "Distribution of Instagram users in South Africa as of May 2023, by gender." Chart. May 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. (2023). Distribution of Instagram users in South Africa as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. "Distribution of Instagram Users in South Africa as of May 2023, by Gender." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat, Distribution of Instagram users in South Africa as of May 2023, by gender Statista, https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/ (last visited December 21, 2024)
Distribution of Instagram users in South Africa as of May 2023, by gender [Graph], NapoleonCat, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/