As of May 2023, there were approximately 7.15 million Instagram users in South Africa, accounting for nearly 12 percent of the population. The social media app was most popular with 18 to 24 year olds, who made up 32.2 percent of Instagram’s audience in the country. Overall, users aged 25 to 34 years ranked second, following closely with 30.1 percent. Instagram’s smallest audience was users aged between 55 and 64 years, who accounted for just 3.3 percent of users.
Distribution of Instagram users in South Africa as of May 2023, by age group
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NapoleonCat. (May 1, 2023). Distribution of Instagram users in South Africa as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/
NapoleonCat. "Distribution of Instagram users in South Africa as of May 2023, by age group." Chart. May 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/
NapoleonCat. (2023). Distribution of Instagram users in South Africa as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/
NapoleonCat. "Distribution of Instagram Users in South Africa as of May 2023, by Age Group." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/
NapoleonCat, Distribution of Instagram users in South Africa as of May 2023, by age group Statista, https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/ (last visited November 21, 2024)
Distribution of Instagram users in South Africa as of May 2023, by age group [Graph], NapoleonCat, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1028334/south-africa-instagram-user-age-distribution/
