Share of Instagram users in South Africa 2024, by age group
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As of December 2024, there were approximately 7.3 million Instagram users in South Africa, accounting for nearly 12 percent of the population. The social media app was most popular with 18 to 24 year olds, who made up 37 percent of Instagram’s audience in the country. Overall, users aged 25 to 34 years ranked second, following closely with 31.5 percent. Instagram’s smallest audience was users aged between 55 and 64 years, who accounted for just 3.7 percent of users.
