U.S. impact of online tools on rural small business sales growth 2018

This statistic shows the impact of online tools and technology on rural small businesses in the United States as of August 2018, by region. According to the report, the use of digital technologies led to a 17.2 percent growth in sales among American rural businesses. With better utilization of online tools and technology, their sales are projected to increase to 20.8 percent in the next three years.

Impact of online tools and technology on rural small business sales growth in the United States as of August 2018, by region

Characteristic	Sales growth in the past three years	Unrealized sales growth in the past three years	Potential sales growth in the next three years
United States	17.2%	18.3%	20.8%
Northeast	15%	18%	20.9%
New England (CT, ME, MA, NH, VT)	13.5%	13.8%	15.5%
Middle Atlantic (NY, PA)	16.2%	21.2%	25.1%
Midwest	15.6%	14%	15.9%
East-North Central (IL, IN, MI, OH, WI)	18.9%	16.1%	19.8%
West-North Central (IA, KS, MN, MO, NE, ND, SD)	12.2%	11.8%	11.9%
South	20%	23.5%	26.4%
South Atlantic (FL, GA, MD, NC, SC, VA, WV)	22.2%	23.9%	28.1%
East-South Central (AL, KY, MS, TN)	21.6%	27.9%	29.3%
West-South Central (AR, LA, OK, TX)	16.6%	19.4%	22.5%
West	15.4%	16.4%	18.9%
Mountain (AZ, CO, ID, MT, NV, NM, UT, WY)	14%	13.1%	15.2%
Pacific (AK, CA, HI, OR, WA)	18.5%	23.5%	26.8%

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Release date

March 2019

More information

Region

United States

Survey time period

July 23 to August 20, 2018

Number of respondents

5,300 respondents

Special properties

market survey of rural small businesses

Method of interview

Online survey

Supplementary notes

This statistic is based on responses from business owners in 47 states. According to the source, "Delaware, New Jersey, Rhode Island, and Washington D.C. were excluded from the survey because they do not have non-metropolitan counties based on the USDA definition."

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