This statistic presents the results of a survey in Germany from 2017 to 2021 on brand awareness vs. price awareness when purchasing ice cream. In 2021, around 40.8 percent of the German-speaking population aged 14 years and older payed more attention to the brand than the price of ice cream.
When purchasing ice cream, do you pay more attention to the brand or the price?
Characteristic
Brand
Price
I don't know
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The sample was derived from the the German speaking population older than 14 years and older in Germany.
Information about the sample size:
2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons
2019: 23,120 respondents, projected to 70.60 million persons
2020: 23,138 respondents, projected to 70.63 million persons
2021: 23,299 respondents, projected to 70.54 million persons
The figures were published in the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 202; 2021: VuMA 2022
Further information abouth the method is accessible here or in the report.
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VuMA. (November 17, 2021). When purchasing ice cream, do you pay more attention to the brand or the price? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/
VuMA. "When purchasing ice cream, do you pay more attention to the brand or the price?." Chart. November 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/
VuMA. (2021). When purchasing ice cream, do you pay more attention to the brand or the price?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/
VuMA. "When Purchasing Ice Cream, Do You Pay More Attention to The Brand or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/
VuMA, When purchasing ice cream, do you pay more attention to the brand or the price? Statista, https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/ (last visited July 22, 2024)
When purchasing ice cream, do you pay more attention to the brand or the price? [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1028074/brand-awareness-vs-price-awareness-when-buying-ice-cream-germany/
