Chile: leading brands 2019, by consumer valuation

Published by
J. G. Navarro,
Jan 6, 2023
The messanging app WhatsApp, owned by Facebook, was the brand with highest consumer valuation in Chile in 2019, with a score of 797 points out of 1,000. Google ranked second with a score of 773.

Brands with highest consumer valuation in Chile in 2019 (index score)

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Source

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Release date

May 2019

Region

Chile

Survey time period

2019

Number of respondents

4,800 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

The survey respondents came from 39 most populated communes in Chile representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and presence.
The source does not provide a precise date of survey.

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