Ice cream bought in frozen food section Germany

This statistic shows the results of a survey on the consumption of ice cream from the frozen food section from 2019 to 2023. In 2023, there were around 17.2 million people from the German-speaking population who had bought ice cream from the frozen food section within the last 14 days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany who bought ice cream from the frozen food section within the last 14 days from 2019 to 2023 (in millions)

Characteristic	Persons in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older with private or main residence in the Federal Republic of Germany.

Information on the sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70,60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology can be found here.

The question for the survey was worded in the following manner: "Could you please take a look at this list of groceries and other things and list all of the things that you have bought within the last 14 days? - Ice cream from the frozen food section."

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