In 2017, the mobile devices directed online advertising technology market, being part of the advertising technology (Ad Tech) market, was valued at approximately 569 billion Japanese yen. The mobile advertisement technology was forecasted to dominate the Ad Tech market, accounting for over 69 percent of the market size.
Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024
(in billion Japanese yen)
Characteristic
Market size in billion Japanese yen
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The advertising technology market is defined by the ad spendings of the online advertising market and the data management platforms, marketing automation and related services of the digital marketing market. Excluding content production costs in ad spendings.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
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Nomura Research Institute. (December 6, 2018). Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. "Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen)." Chart. December 6, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. (2018). Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. "Value of The Mobile Device Directed Online Advertising Technology Market in Japan in 2017 with a Forecast until 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute, Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/ (last visited August 25, 2024)
Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) [Graph], Nomura Research Institute, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/1027873/japan-mobile-online-advertising-technology-market-size/
