In 2017, the PC directed online advertising technology market, being part of the advertising technology (Ad Tech) market, was valued at approximately 469 billion Japanese yen. The PC online advertisement technology market was forecasted to shrink to around 425 billion yen in 2024, with the Ad Tech market dominated by smartphone directed advertisement.
Value of the PC directed online advertising technology market in Japan from 2017 to 2024
(in billion Japanese yen)
The advertising technology market is defined by the ad spendings of the online advertising market and the data management platforms, marketing automation and related services of the digital marketing market. Excluding content production costs in ad spendings.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
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Nomura Research Institute. (December 6, 2018). Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. "Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen)." Chart. December 6, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. (2018). Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. "Value of The Pc Directed Online Advertising Technology Market in Japan from 2017 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute, Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/ (last visited November 22, 2024)
Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) [Graph], Nomura Research Institute, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
