In 2017, the PC directed online advertising technology market, being part of the advertising technology (Ad Tech) market, was valued at approximately 469 billion Japanese yen. The PC online advertisement technology market was forecasted to shrink to around 425 billion yen in 2024, with the Ad Tech market dominated by smartphone directed advertisement.
Value of the PC directed online advertising technology market in Japan from 2017 to 2024
(in billion Japanese yen)
The advertising technology market is defined by the ad spendings of the online advertising market and the data management platforms, marketing automation and related services of the digital marketing market. Excluding content production costs in ad spendings.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nomura Research Institute. (December 6, 2018). Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. "Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen)." Chart. December 6, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. (2018). Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute. "Value of The Pc Directed Online Advertising Technology Market in Japan from 2017 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
Nomura Research Institute, Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/ (last visited December 23, 2024)
Value of the PC directed online advertising technology market in Japan from 2017 to 2024 (in billion Japanese yen) [Graph], Nomura Research Institute, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/1027852/japan-pc-online-advertising-technology-market-size/
