In fiscal year 2019, the omnichannel commerce market in Japan, which includes the business-to-consumer (B2C) e-commerce market, was valued at approximately 55 trillion Japanese yen. The omnichannel market was forecasted to grow continuously in the future, boosted by the importance of social media and mobile devices in marketing strategies, as well as the increasing popularity of online shopping channels.
Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026
(in trillion Japanese yen)
fiscal years 2016 to 2019; the Japanese fiscal year starts April 1 of each stated year and ends March 31 of the following year
Supplementary notes
*Estimate as of July 2020. **Forecast.
The omnichannel commerce market is defined by purchases of products or services over the internet or a physical store, after coming into contact with the product information over the internet (through official channels like homepages, blogs, social media, and in-official channels like product comparison portals, shared social media content of family and friends, etc.
Figures prior to 2019 come from previous reports. 100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Nomura Research Institute. (December 17, 2020). Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. "Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen)." Chart. December 17, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. (2020). Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. "Value of The Omnichannel Commerce Market in Japan from Fiscal Year 2016 to 2019 with Forecasts until 2026 (in Trillion Japanese Yen)." Statista, Statista Inc., 17 Dec 2020, https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute, Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/ (last visited November 21, 2024)
Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) [Graph], Nomura Research Institute, December 17, 2020. [Online]. Available: https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/