Donation to news outlets in India 2019

Published by
Tanushree Basuroy,
Aug 29, 2022
Non-profit news organizations are growing around the world to combat the political biases and spread of partisan media outlets. However, when survey respondents in India were asked on whether they would consider making a donation to a news outlet they liked if the organization was unable to cover their costs in other ways, a majority of the people were ambivalent. However, ten percent of the respondents strongly agreed to the idea, indicating a potential for a donation-based business model in the news media.

Opinion on considering donation to news outlets across India in 2019

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Sources

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Release date

March 2019

Region

India

Survey time period

January 2019

Number of respondents

1,013 respondents

Special properties

among English speakers with access to the internet who had consumed news in the month preceding the survey period.

Method of interview

Online survey

Supplementary notes

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