The statistic presents the leading reasons why consumers would lose trust for brands in Canada as of October 2018, by age group. According to the survey results, 15 percent of respondents aged 18 to 34 said that lack of diversity in advertising was one of the main reasons why they would lose trust in a brand, while the same was true for four percent of respondents aged 65 and older.
Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group
Characteristic
18 - 34
35 - 64
65+
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SurveyMonkey. (November 6, 2018). Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/
SurveyMonkey. "Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group." Chart. November 6, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/
SurveyMonkey. (2018). Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/
SurveyMonkey. "Leading Reasons Why Consumers Would Lose Trust in Brands in Canada as of October 2018, by Age Group." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/
SurveyMonkey, Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group Statista, https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/ (last visited August 24, 2024)
Leading reasons why consumers would lose trust in brands in Canada as of October 2018, by age group [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1027189/reasons-to-lose-trust-in-brands-canada-age/