Onsite versus offsite video viewing India 2019

Published by
Tanushree Basuroy,
Jul 26, 2022
While news media companies are pushing for more online videos to reach out to more audiences, the survey conducted on onsite and offsite viewing across the country in January 2019 shows that over 70 percent of the people watch these videos offsite, that is, on websites other than the publisher's. This is in sync with industry research that shows YouTube and Facebook are the most common platforms to access news and online videos.

Onsite and offsite video viewing across India in 2019

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Sources

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Release date

March 2019

Region

India

Survey time period

January 2019

Number of respondents

1,013 respondents

Special properties

among English speakers with access to the internet who had consumed news in the month preceding the survey period

Method of interview

Online survey

Supplementary notes

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