It was found that 58 percent of the respondents would feel encouraged to use mobile notifications if they were able to control the number and duplication of alerts that they receive. On the other hand, 17 percent of the respondents said nothing would make them install the feature for news alerts.
Smartphones are the most used devices to access online news among surveyed Indian respondents. For the media companies interested in catering to their audiences in a dynamic way, mobile notifications are an important feature. In order to understand the audience perspective on the usefulness of push notifications on their smartphones, the survey respondents in the study from early 2019 were asked what reasons would encourage them to use this feature.
Reasons to encourage use of news alerts across India in 2019
among English speakers with access to the internet and use a smartphone or tablet but did not receive a news alert in the week preceding the survey period
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Reuters Institute for the Study of Journalism, & University of Oxford. (March 24, 2019). Reasons to encourage use of news alerts across India in 2019 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/
Reuters Institute for the Study of Journalism, und University of Oxford. "Reasons to encourage use of news alerts across India in 2019." Chart. March 24, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/
Reuters Institute for the Study of Journalism, University of Oxford. (2019). Reasons to encourage use of news alerts across India in 2019. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/
Reuters Institute for the Study of Journalism, and University of Oxford. "Reasons to Encourage Use of News Alerts across India in 2019." Statista, Statista Inc., 24 Mar 2019, https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/
Reuters Institute for the Study of Journalism & University of Oxford, Reasons to encourage use of news alerts across India in 2019 Statista, https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/ (last visited November 18, 2024)
Reasons to encourage use of news alerts across India in 2019 [Graph], Reuters Institute for the Study of Journalism, & University of Oxford, March 24, 2019. [Online]. Available: https://www.statista.com/statistics/1027099/india-reasons-that-encourage-news-alert-use/
