The statistic presents the share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018. The data shows that 16 percent of responding Millennials in Canada made big purchases influenced by ads seen on Instagram.
Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.
The question was posed to 285 Millennial respondents from a sample size of 1,002.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SurveyMonkey. (November 6, 2018). Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. "Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 ." Chart. November 6, 2018. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. (2018). Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 . Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. "Share of Millennial Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in Canada as of October 2018 ." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey, Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 Statista, https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/ (last visited November 05, 2024)
Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
