In a survey conducted among Canadian marketers in late 2019, it was found that 10 percent of responding industry professionals in the country outsourced e-mail marketing because it was a way to saved money, while 60 percent did so because it gave them access to expertise in the field.
Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019
Characteristic
Email marketing
Search engine marketing
Search engine optimization
Digital signage
Influencer marketing
Social network marketing
Online video marketing
Website
Display advertising
Programmatic marketing
Branded content/native marketing
Wearable technology
Augmented reality
Digital audio
Voice search marketing
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Strategy Online. (November 5, 2019). Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/
Strategy Online. "Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019." Chart. November 5, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/
Strategy Online. (2019). Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/
Strategy Online. "Leading Reasons Why Marketers and Agencies Outsource Selected Digital Tasks in Canada as of October 2019." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/
Strategy Online, Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019 Statista, https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/ (last visited July 22, 2024)
Leading reasons why marketers and agencies outsource selected digital tasks in Canada as of October 2019 [Graph], Strategy Online, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/1026629/leading-reasons-marketers-outsource-select-digital-tasks-canada/