63 percent of respondents according to a recent survey said the headline or picture was an important attribute to click-through to a news story on social media. This was in line with findings from another study that showed Indians largely rely on social cues or alternative markers like number of comments, images and the sender of the messages to access news.
Attributes when deciding to click through to a news story over social media across India in 2019
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Reuters Institute for the Study of Journalism, & University of Oxford. (March 24, 2019). Attributes when deciding to click through to a news story over social media across India in 2019 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, und University of Oxford. "Attributes when deciding to click through to a news story over social media across India in 2019." Chart. March 24, 2019. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, University of Oxford. (2019). Attributes when deciding to click through to a news story over social media across India in 2019. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, and University of Oxford. "Attributes When Deciding to Click through to a News Story over Social Media across India in 2019." Statista, Statista Inc., 24 Mar 2019, https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism & University of Oxford, Attributes when deciding to click through to a news story over social media across India in 2019 Statista, https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/ (last visited November 14, 2024)
Attributes when deciding to click through to a news story over social media across India in 2019 [Graph], Reuters Institute for the Study of Journalism, & University of Oxford, March 24, 2019. [Online]. Available: https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
