Shoppers' behaviors regarding online and offline shopping Singapore 2019

Published by
R. Hirschmann,
Dec 10, 2024
With the prevalence of online shopping websites and platforms, Singaporean shoppers have different a choice between purchasing items online or offline. According to a survey conducted in Singapore in May 2019, 67 percent of shoppers practiced 'webrooming', which was to first browse items online on internet shopping platforms or websites, and then purchasing it in-store. On the other hand, 63 percent of shoppers practiced 'showrooming', which was to first look at items in-store before purchasing it online.

Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019

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Release date

June 2019

Region

Singapore

Survey time period

April to May 2019

Number of respondents

453 respondents

Special properties

The sample was balanced by age and gender to ensure representative results.

Supplementary notes

The question asked in the survey was as follows: "What kind of shopper are you?"
Respondents were able to choose more than one answer.

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