During a 2022 survey, 16 percent of respondents from Sweden stated that their general attitude towards advertising was quite or very positive. On the other hand, 55 percent said their attitude towards ads was (quite or very) negative.
Attitudes towards advertising in Sweden as of June 2022
Characteristic
Share of respondents
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Sveriges Annonsörer. (August 25, 2022). Attitudes towards advertising in Sweden as of June 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/
Sveriges Annonsörer. "Attitudes towards advertising in Sweden as of June 2022." Chart. August 25, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/
Sveriges Annonsörer. (2022). Attitudes towards advertising in Sweden as of June 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/
Sveriges Annonsörer. "Attitudes towards Advertising in Sweden as of June 2022." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/
Sveriges Annonsörer, Attitudes towards advertising in Sweden as of June 2022 Statista, https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/ (last visited July 22, 2024)
Attitudes towards advertising in Sweden as of June 2022 [Graph], Sveriges Annonsörer, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/1026192/opinions-on-advertising-in-sweden/