In 2018, PepsiCo ranked first in the list of the companies with the highest spending on display advertising. PepsiCo's display advertising expenditure amounted to almost five billion Russian rubles. The second leading display advertiser in the country was Nestle, a company of the Unilever Group, which spent approximately 4.8 billion Russian rubles on TV, banner, radio, out-of-home, and outstream (OLV) advertising.
Leading display advertisers in Russia in 2018, based on advertising spending
(in billion Russian rubles)
Refers to television, radio, press, banner, out of home (OOH), and outstream (OLV) advertising. The category excluded performance-based advertising.
Including value-added tax.
Figures have been rounded.
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Various sources (AdIndex), & Kommersant. (April 17, 2019). Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/
Various sources (AdIndex), und Kommersant. "Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles)." Chart. April 17, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/
Various sources (AdIndex), Kommersant. (2019). Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/
Various sources (AdIndex), and Kommersant. "Leading Display Advertisers in Russia in 2018, Based on Advertising Spending (in Billion Russian Rubles)." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/
Various sources (AdIndex) & Kommersant, Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) Statista, https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/ (last visited December 21, 2024)
Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) [Graph], Various sources (AdIndex), & Kommersant, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1025846/leading-display-advertisers-in-russia/
