TRP of gambling companies in Sweden 2018-2019

This statistic shows the ranking of gambling companies' spending on advertising in linear TV in Sweden in the first quarter of 2018 and the first quarter of 2019, by Target Rating Point (TRP). During this period, every gambling company increased their TRP, especially Svenska Spel. The company grew its TRP by 146 percent to a rate of 8,414.4. In contrast, ATG increased its TRP by only roughly six percent in the same period. However, the highest Target Rating Point was reached by Kindred, at 8,920.6 in the first quarter of 2019.

Target Rating Points are the shares of a target audience that watches or sees a company's commercials and advertisements.