The idol market in Japan was valued at 165 billion Japanese yen in fiscal year 2022. The market, which in this case was based on user consumption, was forecast to reach 190 billion yen in fiscal year 2023.
Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023
(in billion Japanese yen)
fiscal years 2019 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
based on user consumption amount
Supplementary notes
*Forecast.
The idol market in this case was treated as being part of the otaku (geek) market. The otaku market refers to contents, product sales and services that have a certain number of maniac fans and are available at Akihabara and other “sacred” locations for otaku. Research objects were organizations and providers of contents, products, and services pertaining to otaku genres.
100 Japanese yen equal 0.71 U.S. dollars or 0.64 euros as of January 2024.
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Yano Research. (January 5, 2024). Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1025371/japan-idol-market-size/
Yano Research. "Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen)." Chart. January 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1025371/japan-idol-market-size/
Yano Research. (2024). Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1025371/japan-idol-market-size/
Yano Research. "Value of The Idol Market in Japan from Fiscal Year 2019 to 2022 with a Forecast until 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1025371/japan-idol-market-size/
Yano Research, Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1025371/japan-idol-market-size/ (last visited December 22, 2024)
Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen) [Graph], Yano Research, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1025371/japan-idol-market-size/
