In 2019, the biggest shirt sponsor of the leading 50 football clubs in Europe was the airline industry. The shirt sponsorship deals with airline companies amounted to 207 million euros. Second position was taken by the automotive industry with value of the shirt sponsorship deals amounting to 159 million euros.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals from the Middle East region amounted to 250 million euros. This made the region the number one sponsor, followed by Japan with 106 million euros.
Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry
(in million euros)
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Brand Finance. (May 16, 2019). Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros) [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/
Brand Finance. "Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros)." Chart. May 16, 2019. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/
Brand Finance. (2019). Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros). Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/
Brand Finance. "Shirt Sponsorship Value of The Leading 50 Football Clubs in Europe in 2019, by Industry (in Million Euros)." Statista, Statista Inc., 16 May 2019, https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/
Brand Finance, Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros) Statista, https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/ (last visited December 25, 2024)
Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros) [Graph], Brand Finance, May 16, 2019. [Online]. Available: https://www.statista.com/statistics/1024836/shirt-sponsorship-value-top-football-clubs-by-industry/
