This statistic shows the results of a survey about the main reasons of Chinese parents to purchase children's toys online as of the end of 2018. During the survey period, around 70 percent of the surveyed parents in China said they bought toys online because they had more choices there.
Leading reasons for toy purchases online among parents in China as of December 2018
Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HKTDC. (July 4, 2019). Leading reasons for toy purchases online among parents in China as of December 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/
HKTDC. "Leading reasons for toy purchases online among parents in China as of December 2018." Chart. July 4, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/
HKTDC. (2019). Leading reasons for toy purchases online among parents in China as of December 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/
HKTDC. "Leading Reasons for Toy Purchases Online among Parents in China as of December 2018." Statista, Statista Inc., 4 Jul 2019, https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/
HKTDC, Leading reasons for toy purchases online among parents in China as of December 2018 Statista, https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/ (last visited December 22, 2024)
Leading reasons for toy purchases online among parents in China as of December 2018 [Graph], HKTDC, July 4, 2019. [Online]. Available: https://www.statista.com/statistics/1024786/china-leading-reasons-to-purchase-toys-online/
