This statistic shows the results of a survey about the information channels popular among parents when purchasing toys for children in China as of the end of 2018. During the survey period, around 69 percent of the surveyed Chinese parents said they sought out toy information on local shopping websites.
Preferred channels to seek out information about toys among parents in China as of December 2018
Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.
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HKTDC. (July 4, 2019). Preferred channels to seek out information about toys among parents in China as of December 2018 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/
HKTDC. "Preferred channels to seek out information about toys among parents in China as of December 2018." Chart. July 4, 2019. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/
HKTDC. (2019). Preferred channels to seek out information about toys among parents in China as of December 2018. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/
HKTDC. "Preferred Channels to Seek out Information about Toys among Parents in China as of December 2018." Statista, Statista Inc., 4 Jul 2019, https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/
HKTDC, Preferred channels to seek out information about toys among parents in China as of December 2018 Statista, https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/ (last visited December 04, 2024)
Preferred channels to seek out information about toys among parents in China as of December 2018 [Graph], HKTDC, July 4, 2019. [Online]. Available: https://www.statista.com/statistics/1024758/china-most-popular-information-channels-about-toys/
