The statistic presents information on sources of brand discovery for Generation X in the United States as of March 2019. According to the findings, 26 percent of Gen X respondents discovered brands through social media, while 32 did so via TV advertising.
Sources of brand discovery for Generation X in the United States as of March 2019
Characteristic
Share of respondents
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Bloomberg Businessweek. (March 29, 2019). Sources of brand discovery for Generation X in the United States as of March 2019 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/
Bloomberg Businessweek. "Sources of brand discovery for Generation X in the United States as of March 2019." Chart. March 29, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/
Bloomberg Businessweek. (2019). Sources of brand discovery for Generation X in the United States as of March 2019. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/
Bloomberg Businessweek. "Sources of Brand Discovery for Generation X in The United States as of March 2019." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/
Bloomberg Businessweek, Sources of brand discovery for Generation X in the United States as of March 2019 Statista, https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/ (last visited July 23, 2024)
Sources of brand discovery for Generation X in the United States as of March 2019 [Graph], Bloomberg Businessweek, March 29, 2019. [Online]. Available: https://www.statista.com/statistics/1024749/sources-brand-discovery-generation-x-us/