Sources of brand discovery for Gen Z in the U.S. 2019

Published by
J. G. Navarro
,
Jan 6, 2023
The statistic presents information on sources of brand discovery for Generation Z in the United States as of March 2019. According to the findings, 52 percent of Gen Z respondents discovered new brands through social media, while one percent indicated blogs as their source of brand discovery.

Sources of brand discovery for Generation Z in the United States as of March 2019

CharacteristicShare of respondents
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Showing entries 1 to 6 (6 entries in total)
Statistic: Sources of brand discovery for Generation Z in the United States as of March 2019

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Sources

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Release date

March 2019

Region

United States

Survey time period

March 2019

Number of respondents

11,000 respondents

Age group

18-21 years

Supplementary notes

The source did not provide exact information on the survey date.
Data shows where cohorts say they primarily find out about new products.

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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