Performance-based advertising, which is a form of advertising in which the advertiser only pays when there are measurable results, was the most effective form of digital advertising in Russia in 2022. This segment alone generated a revenue of nearly 273 billion Russian rubles. Web development and mobile advertising ranked second on the list with a revenue about seven times lower than of the leading segment.
Digital advertising and marketing revenue in Russia in 2022, by major segment
(in billion Russian rubles)
Characteristic
Revenue in billion Russian rubles
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Russian Association of Electronic Communications (RAEC). (July 28, 2023). Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)." Chart. July 28, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). (2023). Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital Advertising and Marketing Revenue in Russia in 2022, by Major Segment (in Billion Russian Rubles)." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC), Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/ (last visited August 24, 2024)
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) [Graph], Russian Association of Electronic Communications (RAEC), July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/