Performance-based advertising, which is a form of advertising in which the advertiser only pays when there are measurable results, was the most effective form of digital advertising in Russia in 2023. This segment alone generated a revenue of over 354 billion Russian rubles. Mobile app advertising ranked second with 95 billion Russian rubles.
Digital advertising and marketing revenue in Russia in 2023, by major segment
(in billion Russian rubles)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Russian Association of Electronic Communications (RAEC). (May 27, 2024). Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles)." Chart. May 27, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). (2024). Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital Advertising and Marketing Revenue in Russia in 2023, by Major Segment (in Billion Russian Rubles)." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC), Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/ (last visited November 21, 2024)
Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles) [Graph], Russian Association of Electronic Communications (RAEC), May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
