This statistic presents information on the leading brands in Instagram influencer marketing worldwide in 2018, by earned media value. The data shows, that Fashion Nova generated close to 588 million U.S dollars in earned media from Instagram in 2018.
Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value
(in million U.S. dollars)
Characteristic
Earned media in million U.S. dollars
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based on an analysis of 5.5 million Instagram posts
Supplementary notes
Out of the 20 best-performing brands in influencer marketing 2018, seven in the report's ranking are not actually brand channels but instead, represent aggregator accounts that curate and repost influencer content.
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InfluencerDB. (May 31, 2019). Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/
InfluencerDB. "Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars)." Chart. May 31, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/
InfluencerDB. (2019). Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/
InfluencerDB. "Leading Brands in Instagram Influencer Marketing Worldwide in 2018, by Earned Media Value (in Million U.S. Dollars)." Statista, Statista Inc., 31 May 2019, https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/
InfluencerDB, Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/ (last visited July 23, 2024)
Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars) [Graph], InfluencerDB, May 31, 2019. [Online]. Available: https://www.statista.com/statistics/1024589/leading-brands-instagram-influencer-marketing-worldwide/
