About 51 percent of kids between ages two and 14 watched general entertainment channels or GECs across India in 2021. Movies ranked second trailing by a wide margin, while the share of kids watching kids channels doubled to 14 percent over the previous year.
Television consumption among kids in India in 2021, by genre
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EY, & FICCI. (March 21, 2022). Television consumption among kids in India in 2021, by genre [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, und FICCI. "Television consumption among kids in India in 2021, by genre." Chart. March 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, FICCI. (2022). Television consumption among kids in India in 2021, by genre. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, and FICCI. "Television Consumption among Kids in India in 2021, by Genre." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY & FICCI, Television consumption among kids in India in 2021, by genre Statista, https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/ (last visited December 21, 2024)
Television consumption among kids in India in 2021, by genre [Graph], EY, & FICCI, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1024113/india-kids-tv-genre-preference-by-gender/