Impact of GDPR on e-commerce customer personalization in the UK and France 2018

E-commerce retailer perspectives on the impact of GDPR about customer personalization in the United Kingdom (UK) and France in 2018

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Sources

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Release date

September 2018

Region

France, United Kingdom

Survey time period

2018

Number of respondents

200 respondents

Special properties

Senior executives at major UK and French retailers

Method of interview

Telephone interview

Supplementary notes

* This question was phrased by the source as follows: "In which areas do you think GDPR will impact your ability to provide more personalised services to your customers?"

The source added the following information: "The research prioritised large multichannel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY and consumer electronics."

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