Impact of GDPR on e-commerce customer personalization in the UK and France 2018
With the implementation of GDPR in the European Union as of May 25, 2018, concerns have surfaced about collecting and using consumer data across all types of organizations. In the retail sector, GDPR proves to be a challenge in front of personalization services provided by e-commerce and multichannel retailers. In the UK and France, 67 percent of retailers believed GDPR will have a big impact on reaching consistent database communities and sharing info with third parties. In a similar fashion, more than half of respondents said gathering useful data on consumers will be impacted by GDPR.
